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Brand Column
Orion Breweries' flagship since 1957. Optimized for Okinawa's hot climate, it dominates the prefecture's beer market.
When in Okinawa, always order Orion. Synonymous with “beer” for Okinawan locals.
Founded 1957 in Nago, Okinawa (originally as Okinawa Beer). Adopted the Orion constellation name in 1959. Holds dominant beer market share in Okinawa and has been a cultural symbol since before reversion to mainland Japan.
Restrained malt sweetness, mild hop bitterness, light refreshing finish. Designed to taste best in Okinawa's hot, humid climate. ABV 4.5-5.0%.
Excellent with goya champuru, soki soba, rafute, sea grapes, jimami tofu, and sata andagi. Refreshing Orion receives the salt and richness of Okinawan dishes.
Serve well-chilled below 5°C. The Okinawan custom is a frosted glass. Beachside or at the Orion Beer Fest — special.
Headquartered in Nago, Okinawa. Acquired in 2019 by a Carlyle Group / Nomura Capital Partners consortium but remains the symbolic Okinawan brand. Slowly expanding mainland distribution.
A beer that recalls Okinawan skies. Find places serving Orion The Draft on Minnama.