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Released by Kirin in 1986. Known for its green bottle and simple silver logo, Heartland celebrates straightforward malt flavor.
Distinctive silver lettering printed directly on the green glass. Like the design, the beer expresses honest malt character.
Kirin launched it in 1986 around the theme of “the natural taste of ingredients.” At the time, an unusual 100% all-malt premium beer. The minimal silver-on-green design itself was distinctive.
Restrained hops; gentle malt sweetness and light bitterness in balance. Clean and easy enough for daily drinking. ABV 5.0%. Distinct from Ichiban Shibori or Premol — embodies “honest deliciousness.”
Excellent with simple grills, salads, sushi, sashimi, light pasta, and pizza. Perfect with cuisine that lets ingredients speak.
Serve at 5-7°C, straight from the green bottle or in a slim tumbler. A slightly sophisticated choice often on restaurant and wine-bar menus.
Founded 1907. Beyond mainstays, Kirin maintains distinctive brands like Heartland and Hare-kaze. The Roppongi Heartland bar is a Tokyo cultural icon.
Depth within simplicity. Find places serving Heartland on Minnama.