Loading
Brand Column
Sold only in Hokkaido, Sapporo Classic offers fresh hop aroma and full malt body. For visitors from outside Hokkaido, it's a quintessential local experience.
A beer you'll want to drink the moment you arrive in Hokkaido. For locals, it's simply “the usual.”
Launched in 1985 to commemorate the 100th anniversary of Hokkaido settlement. Strong reception from test sales led Sapporo to keep it Hokkaido-exclusive as a gesture of gratitude — a policy held for nearly 40 years. Brewed at the Tomakomai plant in Hokkaido.
Generously hopped with Fine Aroma hops, 100% malt. Fresh hop nose, firm malt body, clean finish. ABV 5.0%. Designed to taste best in Hokkaido's cool climate.
Perfect with jingisukan (lamb BBQ), zangi (Hokkaido fried chicken), seafood bowls, hairy crab, and escalope. Cuts through fatty dishes and elevates delicate seafood flavors.
Normally available only in Hokkaido retail and restaurants. Limited availability at Sapporo Group facilities outside the prefecture and at Hokkaido fairs. A reliable souvenir choice.
Roots trace to the 1876 Hokkaido Settlers' Brewery. Strong connection to Hokkaido — Sapporo Classic embodies that bond. Sits alongside Black Label and Yebisu as a flagship brand.
When in Hokkaido, drink Sapporo Classic at a local spot. Find places serving it on Minnama.